4-week practical course
A four-week, small-group course for PRs who want to master AI for pitching, research and client work — and leave with clear, actionable skills.
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Why take this course?
PR is changing quickly — and AI is at the heart of it. This four-week live course is for individual PR professionals who want to get practical with the tools that matter most. Each week you’ll join a one-hour session (max 8 people), with space for questions, hands-on exercises and prompts shaped around your clients.
Before we start, I’ll ask a series of discovery questions so the examples reflect your work. By the end, you’ll have a prompt library, personal AI assistants, and a certificate of completion.
£495
8
Participants
4
Week course
Small-group, hands-on training with tailored resources and a certificate of completion.
Course snapshot:
What you'll learn:
Course Outcomes
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Practical confidence using AI in PR
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Personalised Projects and custom GPTs you can start using straight away
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A prompt library and workflow templates to reuse across clients
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Certificate of completion
What my clients have to say
Managing Director, Quill PR
"From the very first briefing she was extremely organised and focused, ensuring our half-day session delivered maximum value. We gained practical, actionable insights into using AI effectively, and a much clearer sense of how AI models can enhance our PR work.
"We'll be booking more sessions as the tech advances. I’d thoroughly recommend Harriet to any business looking to build confidence and efficiency with AI."
Freelance PR Director
"I'd dabbled with AI - using it for simple research and veered from avoidance and skepticism to a vague feeling I could use it better.
"Since doing the course I've been more aware both of its possibilities and limitations both in and out of work. I'm way more confident using it and her advice on prompts etc has been invaluable. Couldn't recommend this more... "
PR Director, Square 1 Media
Her approach was spot-on. It was tailored to our business with practical, relevant guidance on how we can enhance our clients' experience. Her insights left the team inspired and energised. It feels like the start of a transformative journey for us and our clients."
CEO The Handbook
From editorial to management to commercial, all facets of our business will benefit from the understanding we have gleaned. With so many AI platforms out there, it was incredible to receive targeted advice relevant to our sector. Highly recommend!”