Duration
4 weeks · 1 hour per week (live online)
AI for PRs
4-week practical course
A four-week, small-group course for PRs who want to master AI for pitching, research and client work — and leave with clear, actionable skills.
As Featured in:
Why take this course?
PR is changing quickly — and AI is at the heart of it. This four-week live course is for individual PR professionals who want to get practical with the tools that matter most. Each week you’ll join a one-hour session (max 8 people), with space for questions, hands-on exercises and prompts shaped around your clients.
Before we start, I’ll ask a series of discovery questions so the examples reflect your work. By the end, you’ll have a prompt library, personal AI assistants, and a certificate of completion.
£465
8
Participants
4
Week course
Early bird price ends 27 September (save £85)
Small-group, hands-on training with tailored resources and a certificate of completion.
Course snapshot:
Group size
Max 8 participants
Dates
20 & 27 October, 3 & 10 November · 6pm UK time
Suitable for
PRs seeking strong foundational AI skills
What you’ll learn:
AI foundations for PRs
In week one, we’ll cover the AI basics for PR — how to use models like ChatGPT, Gemini and Perplexity for pitching, research and editing, along with safe workflows and the pitfalls to avoid.
Building your PR toolkit
Week two is about building your PR toolkit by including AI in different parts of your workflow to streamline client research, enhance story angles and journalist outreach.
Projects and custom GPTs
In week three, you’ll set up client hubs in ChatGPT Projects and NotebookLM, and start building simple custom GPTs to cut down on repetitive work.
Next steps and what lies ahead
Finally, in week four, we’ll take a look at next steps, along with the future of agents and automations, with practical tips for monitoring and repurposing content.
Course Outcomes
- Practical confidence using AI in PR
- Personalised Projects and custom GPTs you can start using straight away
- A prompt library and workflow templates to reuse across clients
- Certificate of completion
TESTIMONIALS
What my clients have to say
Sam Emery
Managing Director, Quill PR
"Having known Harriet for many years as a journalist, and more recently seeing her work with AI, it was a natural step to ask her to train our team how to stay ahead.
"From the very first briefing she was extremely organised and focused, ensuring our half-day session delivered maximum value. We gained practical, actionable insights into using AI effectively, and a much clearer sense of how AI models can enhance our PR work.
"We'll be booking more sessions as the tech advances. I’d thoroughly recommend Harriet to any business looking to build confidence and efficiency with AI."
Bernadette Motion
Freelance PR Director
"Harriet's course is the most useful piece of training I've done for a long time. Brilliant!
"I'd dabbled with AI - using it for simple research and veered from avoidance and skepticism to a vague feeling I could use it better.
"Since doing the course I've been more aware both of its possibilities and limitations both in and out of work. I'm way more confident using it and her advice on prompts etc has been invaluable. Couldn't recommend this more... "
Alex Hammond
PR Director, Square 1 Media
"Harriet delivered an excellent AI training session...
Her approach was spot-on. It was tailored to our business with practical, relevant guidance on how we can enhance our clients' experience. Her insights left the team inspired and energised. It feels like the start of a transformative journey for us and our clients."
Ellie Stancliffe
CEO The Handbook
"Harriet delivered an AI session to our entire team and her insights were incredible..
From editorial to management to commercial, all facets of our business will benefit from the understanding we have gleaned. With so many AI platforms out there, it was incredible to receive targeted advice relevant to our sector. Highly recommend!”