I help news, content,and PR teams adopt AI with confidence, drawing on deep editorial credibility and journalistic skills.

You'll learn to apply AI ethically and effectively at every stage of your workflow, from research and pitching to the brief, drafting and publication.

Trusted by forward-thinking teams

Why work with me?

I offer tailored AI training — online or in person — to help your team use this tech with confidence

Each session is tailored to your team’s needs — whether it’s a focused power hour, a half-day workshop, or an ongoing programme designed around your workflow. We’ll start with a discovery call to explore your goals. I’ll then put together a proposal and cost. If you're happy, we’ll book your session and get started.

With my background as a financial journalist and copywriter, I bring a grounded perspective to AI’s role in media. I’ll walk you through the key pitfalls and practical implications, so your team can use AI tools wisely, without compromising quality or trust.

You’ll take part in hands-on exercises that build immediately useful skills — with regularly updated content to keep up with model changes. Expect plenty of demos, zero jargon, and practical tips and techniques your team can apply right away.

Services

Options to suit you

From quick wins to ongoing support, each package is designed around your workflows, challenges and priorities — no generic syllabus.

Personalised guidance for freelancers or leaders

Bring your real work — we’ll solve it together and build your AI action plan.

From £180/hour

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AI4M Power Hour

Focused training on a single theme

A 60–90 minute session on a topic of your choice (e.g. prompting, ethics, custom GPTs). Perfect for awareness sessions or solving a specific challenge.

From £450

Half-day or full-day, tailored to your specific workflows

Bespoke, interactive, and practical training using your work as examples. Your team leaves with tools, templates and the confidence to integrate AI straight away.

Half day from £2,500 | Full day from £4,500

Regular support to stay ahead of AI changes

Monthly updates, toolkits and check-ins to embed AI in your team’s work and keep you up to date as the technology evolves.

From £1,950/month

Courses

What’s coming up

AI for PRs — 4-week practical course - £465

A practical, small-group course designed for freelance PRs who want to use AI confidently across their workflow.

Book your free consultation

TESTIMONIALS

What my clients have to say

Media Coverage

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